Pu'er, the official tea of the Beijing Olympics

Not sure whether it's because of the Coca Cola sponsorship, or despite it, but the 2008 summer games will have an official tea, pu-er.
I guess that may expose new people to the delights of pu'er. But on the other hand, it takes a tea with age-old tradition and makes it seem like just another McDonalds french fry. No word on the quality of the tea, but the official Olympic site points out that the tea's being released in limited quantity "only" 50,000 units of each of several types of pu'er.